DId you know that the idea of Matchmaking using science and Psychology started in 1959? A couple of students in a university started a class project for a “Family Planning Service” Using what was then a state of the art computer, an IBM 650 mainframe computer. It consisted of a punch card questionnaire and they “matched” 49 men to 49 women. This was never marketed but this event marked the first known matchmaking exercise. Fast forward to 2018 – those 49 women and men are now predicted to reach 331.3 Million by the year 2020. With the current number of users online at a given time it is becoming the norm instead of an outlier in the dating “game”.
What makes it successful? What makes it popular? what makes it work? Sometimes it is very simple, other sites use Psychology, some use complex mathematical Algorithms to match you with a candidate. Others use common interests such as music or art. Yet others use location. Most of these platforms are free online dating sites that offer in-app purchases. Below are some of the current methodologies that sites use currently.
This usually involves preset attributes on the register page that you have to check off. The more attributes that you have in common with another profile, the higher your “match” or probability percentage the site will give your chances of being the best partner for that particular profile.
This one simply uses GPS to track users within a specific location and then matches them with nearby users. This is referred to as “Thick Markets”. When you open a dating app, you are displayed to other users within a radius. Thick Market simply means a concentrated number of buyers and sellers in a certain area. By using this app, you can identify “thick Markets” of possible matches for you.
Other sites also make use of lengthy questionnaires to gauge your chances of success with others who took the same questionnaire. These are also known as personality surveys.
The more complex sites use powerful algorithms to find you a match, developing matchmaking formulas to arrive at a “match percentage” for your particular profile.
It is a numbers game, and if answering some questions might help why would that stop you? Ultimately these sites can make you specify and control who gets to view your profile if you are extremely picky. Think of these sites as tools to help you be closer to people for whom you want to spend the future with.